Discovery Networks International
Global Marketing Campaigns

From 1996 through 2008, I ran Lucky Design Inc, a boutique design firm I founded with a close friend. While we focused mainly on digital products, we had the pleasure of working with Discovery Networks on innovative and fun marketing campaigns that took shape in the real physical world. One of most memorable endeavors was the material we created for World Birthday 2. This breathtaking program follows eight women throughout the world, all giving birth on the same day. We created a condensed factbook containing independent research and original photography tracing the story behind the story in the making of this groundbreaking film.